By: Amelia Qusnina – Stamps Editorial Team
Have you ever wondered why you keep opening Shopee even when you don’t plan to buy anything?That’s not a coincidence. It’s the result of a smart system called CRM Shopee.
Through personalization, gamification, and loyalty programs, Shopee has built a strong bond with its users. According to the 2025 APJII Internet Usage Survey, 53.22% of Indonesian internet users visit Shopee, making it the most popular e-commerce platform in the country.
This article explains how CRM Shopee works, what lessons you can learn from it, and how Stamps helps businesses use similar strategies easily.
Shopee uses CRM not just to send promotions, but to create an ongoing customer experience. Here are the main strategies that make CRM Shopee successful:
Shopee groups its users based on how they shop how often, what they buy, where they live, and how much they spend. The result? Personalized notifications and emails like “Recommended for You” or “Similar Products You Might Like.”
Business Tip:
Use your customer data to send offers that match their interests.
With Stamps:
The Customer Segmentation feature automatically groups customers by purchase behavior, SKU, or visit frequency using receipts or QR scans.
Shopee Loyalty divides customers into levels from Silver to Platinum. Each level offers benefits like extra vouchers, free shipping, or early access to promos. This gives users a reason to keep coming back.
Business Tip:
Reward loyal customers differently so they feel appreciated and stay active.
With Stamps:
Create easy tiered loyalty programs like Bronze, Silver, and Gold with rewards that fit your customers. Progress is tracked automatically.
Shopee keeps users engaged through games like Shopee Games, Spin & Win, and Daily Check-In. These features make users open the app every day even when they don’t plan to shop.
Business Tip:
Add light gamification such as points, badges, or small challenges to keep customers connected with your brand.
With Stamps:
You can build missions and challenges to keep customers excited and engaged.
Shopee offers a consistent experience across all channels app, push notifications, emails, and social media. Every interaction feels connected and smooth.
Business Tip:
Make sure your customers get the same experience no matter where they interact with your brand.
With Stamps:
Stamps’ CRM connects easily with email, WhatsApp, and POS systems, so customer data always stays in sync.
Shopee uses machine learning to predict what customers want when they’ll shop, what they’ll buy, and when to send the right promo.
Business Tip:
Use customer data to send automatic, relevant, and timely messages that keep engagement high.
With Stamps:
Set up automation flows for messages like “hasn’t shopped in 14 days” or “birthday greetings.”
This helps you create a personal touch without doing everything manually.
Stamps makes it easy for any business to apply the CRM Shopee approach without needing a big tech team or system.
With Stamps, you can:
Shopee proves that CRM is not just about technology it’s about understanding your customers and giving them experiences they love. With Stamps, you can start building customer relationships that go beyond transactions and keep them coming back for more.
